05-16-2007, 07:10 PM
MINNETONKA, Minnesota ' Bluewater fisherman the world over discovered last year that the Saltwater Live series from Williamson' fishes just like the real thing ' so much so that 'you gotta see it to believe it.' Building on that category-busting success, Williamson is adding four new lures to the Saltwater Live series that are sure to be the talk of the Seven Seas.
The new Live Split Tail Mullet, Live Mullet, Live Spanish Mackerel and Live Mackerel are big baits for big fish. Blending an innovative mix of soft plastic, flash foils and top-of-the-line rigging materials, these latest innovations from the lure development gurus at Williamson will grab the attention of a broad variety of fish species all around the world.
'The Saltwater Live series is nothing short of amazing,' said Philippe Guigo, veteran bluewater fisherman and product development and sales director for saltwater and big game fishing products at Williamson. 'These four new Live series lures add some of the most commonly used baitfish to the series. A lot more fisherman will soon discover that you really can't tell the Saltwater Live series apart from real bait ' the results will speak for themselves.'
Rigged with Williamson's patented 'Hook Lock' system, bluewater fisherman will also have the confidence of knowing that the hook in all four of these new Live series lures is presented perfectly to meet the strike, resulting in increased hook-ups.
Live Split Tail Mullet
Split tail mullet is the go-to bait for skippers worldwide when they're looking to raise both billfish and gamefish. Built tough as nails, the Live Split Tail Mullet can withstand hours of trolling at three to six knots and won't wash out like most natural baits. Plus, it's so anatomically correct that you may find yourself doing a double-take as it skips across the surface. Comes pre-rigged with 8/0 and 9/0 hooks and five feet of 200-lb. line, but multiple rigging ports also allow for personalized rigging and versatility.
Live Mullet
The proverbial United Nations of bait fish, mullet are used all around the world. With the Williamson Live Mullet you get all the versatility of the real thing without the hassles of live bait. Its lifelike swimming action and multiple rigging ports make it easy to use and versatile, meaning you can swim it on flat lines, short riggers or even downriggers. Comes pre-rigged with single 9/0 hook and five feet of 130-lb. line.
Live Spanish Mackerel
Big fish call for big baits, and marlin and other hefty predators can't get enough Spanish mackerel. Williamson took the real thing and made it even better by designing it to withstand trolling speeds of up to nine knots while still offering lifelike swimming action. Pre-rigged with single 10/0 hook and six feet of 300-lb. line, the Live Spanish Mackerel will redefine offshore trolling.
Live Mackerel
Mackerel spell 'food' to big predators like marlin, sailfish, tuna and wahoo. The Live Mackerel from Williamson looks and swims just like the real thing, and can swim at six knots right out of the box. Use it in your spread with a Rapala® CD Magnum® or X-Rap® Magnum® for maximum effect, or troll it on a flat line under your favorite spread mix of Williamson surface lures and teasers. Comes pre-rigged with single 8/0 hook and five feet of 130-lb. line.
About Williamson Lures
Williamson is part of the Rapala family of brands, which also includes Rapala®, Storm', Luhr-Jensen' and Blue Fox®. Based in Vääksy, Finland (Helsinki Stock Exchange: RAP1V), Rapala VMC Corporation is the leading manufacturer and distributor of fishing lures and treble hooks in the world. The Group distributes lures, hooks and other fishing-related products in North America, the largest market in the world, through its own distribution companies. Rapala also has a leading distribution network in Europe for fishing tackle and other outdoor-related products.
Media Contact
Brian Anderson (612) 375-8514 brian.anderson@clynch.com
The new Live Split Tail Mullet, Live Mullet, Live Spanish Mackerel and Live Mackerel are big baits for big fish. Blending an innovative mix of soft plastic, flash foils and top-of-the-line rigging materials, these latest innovations from the lure development gurus at Williamson will grab the attention of a broad variety of fish species all around the world.
'The Saltwater Live series is nothing short of amazing,' said Philippe Guigo, veteran bluewater fisherman and product development and sales director for saltwater and big game fishing products at Williamson. 'These four new Live series lures add some of the most commonly used baitfish to the series. A lot more fisherman will soon discover that you really can't tell the Saltwater Live series apart from real bait ' the results will speak for themselves.'
Rigged with Williamson's patented 'Hook Lock' system, bluewater fisherman will also have the confidence of knowing that the hook in all four of these new Live series lures is presented perfectly to meet the strike, resulting in increased hook-ups.
Live Split Tail Mullet
Split tail mullet is the go-to bait for skippers worldwide when they're looking to raise both billfish and gamefish. Built tough as nails, the Live Split Tail Mullet can withstand hours of trolling at three to six knots and won't wash out like most natural baits. Plus, it's so anatomically correct that you may find yourself doing a double-take as it skips across the surface. Comes pre-rigged with 8/0 and 9/0 hooks and five feet of 200-lb. line, but multiple rigging ports also allow for personalized rigging and versatility.
Live Mullet
The proverbial United Nations of bait fish, mullet are used all around the world. With the Williamson Live Mullet you get all the versatility of the real thing without the hassles of live bait. Its lifelike swimming action and multiple rigging ports make it easy to use and versatile, meaning you can swim it on flat lines, short riggers or even downriggers. Comes pre-rigged with single 9/0 hook and five feet of 130-lb. line.
Live Spanish Mackerel
Big fish call for big baits, and marlin and other hefty predators can't get enough Spanish mackerel. Williamson took the real thing and made it even better by designing it to withstand trolling speeds of up to nine knots while still offering lifelike swimming action. Pre-rigged with single 10/0 hook and six feet of 300-lb. line, the Live Spanish Mackerel will redefine offshore trolling.
Live Mackerel
Mackerel spell 'food' to big predators like marlin, sailfish, tuna and wahoo. The Live Mackerel from Williamson looks and swims just like the real thing, and can swim at six knots right out of the box. Use it in your spread with a Rapala® CD Magnum® or X-Rap® Magnum® for maximum effect, or troll it on a flat line under your favorite spread mix of Williamson surface lures and teasers. Comes pre-rigged with single 8/0 hook and five feet of 130-lb. line.
About Williamson Lures
Williamson is part of the Rapala family of brands, which also includes Rapala®, Storm', Luhr-Jensen' and Blue Fox®. Based in Vääksy, Finland (Helsinki Stock Exchange: RAP1V), Rapala VMC Corporation is the leading manufacturer and distributor of fishing lures and treble hooks in the world. The Group distributes lures, hooks and other fishing-related products in North America, the largest market in the world, through its own distribution companies. Rapala also has a leading distribution network in Europe for fishing tackle and other outdoor-related products.
Media Contact
Brian Anderson (612) 375-8514 brian.anderson@clynch.com