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THE REEL WINNERS AT EFTTEX
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EFTTA today re-confirmed that Shimano won the Best New Reel award in the prestigious Best New Product competition at EFTTEX 2007.

EFTTEX manager, Kate Scrafton, said, "As it happens, four reels gained awards in two different categories. Because it's difficult to see the difference between the awards in a photograph, it was hard to tell from their adverts that the DAM Quick 2000 FD was the runner up in the Visitors' Choice category whereas Shimano's Stella FD was the winner in the Best New Reel category. Hardy & Greys' Conquest Centre Pin won the Best of Show Visitors' Choice and Pure Fishing took the runner up award in the Best New Reel competition. The situation has now been corrected but we wanted to clarify the situation for anyone who saw the original adverts."

The awards are hotly contested at EFTTEX every year as the trade visitors choose the winners.

"EFTTEX attracts an international gathering of both exhibitors and visitors from all sectors of the trade so it is an ideal venue to launch new products and to get instant feedback from the trade," says Kate.

The categories and 2007 winners are:

VISITORS' CHOICE (Best of Show product)

Winner: Hardy &amp; Grey's, Conquest Centre Pin.<br />
Runner-up: Neue D.A.M International Group, Quick 2000 FD

REELS<br />
Winner: Shimano Europe, Stella FD.<br />
Runner-up: Pure Fishing, Revo Premier

RODS<br />
Winner: Loop Tackle Design, Zpey Rod.<br />
Runner-up: Pro Tackles, Poseidon High-Pitch Jerker

ACCESSORIES<br />
Winner: Petzl, E+Lite headlamp.<br />
Runner-up: Petitjean Fishing Equipment, Swiss-Vise

LURES<br />
Winner: Pure Fishing, Gulp! Alive!<br />
Runner-up: Ugly Ducking, Fisherman's Best Gift.

EFTTEX 2008 will take place from 13-15 June, 2008 at the Fiera di Roma, Rome's brand new state of the art exhibition centre. A record 5,500sqm of space has already been sold representing 25 countries. For further information about exhibiting contact: Kate Scrafton (katescrafton@eftta.com) or Neena Tailor (neenatailor@eftta.com).

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