05-31-2009, 11:12 AM
Spirit Lake, Iowa - Pure Fishing, a leading global provider of branded fishing products, today announced plans to expand its current distribution with Big Rock Sports, a leading wholesale distributor, to include Abu Garcia®, Berkley®, Fenwick®, Gulp!®, Mitchell®, Seven Strand®, Spiderwire®, Stren®, and Trilene® products. Pure Fishing has a long standing and strong relationship with Big Rock Sports which currently distributes Penn®, Pflueger®, Shakespeare®, and Ugly Stik® products.
<br>Terry Carlson, CEO of Pure Fishing, said "The expanded presence with Big Rock Sports will build upon our strong brand distribution and greatly enhance service to our customers and consumers. We have a long history of developing strong, mutually beneficial partnerships with distributors and retailers. This past February, we were honored to be recognized as the 2007 Big Rock Vendor of the Year on behalf of our Shakespeare Fishing Tackle. This expanded partnership with Big Rock Sports underscores our commitment to providing exceptional service to our customers and providing consumers improved access to our brands."<br>
<br>Pure Fishing is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, Berkley®, Fenwick®, Gulp!®, Mitchell®, Penn®, Pflueger®, Seven Strand®, Shakespeare®, Spiderwire®, Stren®, Trilene® and Ugly Stik®. With operations in 19 countries, Pure Fishing is part of Jarden Outdoor Solutions, a leader in developing outdoor and active lifestyle products and a division of Jarden Corporation (NYSE: JAH). Additional information can be found at www.purefishing.com.<br>
<br>For media contacts with questions, please contact Ron Giudice with Blue Heron Communications at 1-800-654-3766 or at Ron@BlueHeroncomm.com.
<br>Terry Carlson, CEO of Pure Fishing, said "The expanded presence with Big Rock Sports will build upon our strong brand distribution and greatly enhance service to our customers and consumers. We have a long history of developing strong, mutually beneficial partnerships with distributors and retailers. This past February, we were honored to be recognized as the 2007 Big Rock Vendor of the Year on behalf of our Shakespeare Fishing Tackle. This expanded partnership with Big Rock Sports underscores our commitment to providing exceptional service to our customers and providing consumers improved access to our brands."<br>
<br>Pure Fishing is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, Berkley®, Fenwick®, Gulp!®, Mitchell®, Penn®, Pflueger®, Seven Strand®, Shakespeare®, Spiderwire®, Stren®, Trilene® and Ugly Stik®. With operations in 19 countries, Pure Fishing is part of Jarden Outdoor Solutions, a leader in developing outdoor and active lifestyle products and a division of Jarden Corporation (NYSE: JAH). Additional information can be found at www.purefishing.com.<br>
<br>For media contacts with questions, please contact Ron Giudice with Blue Heron Communications at 1-800-654-3766 or at Ron@BlueHeroncomm.com.