02-10-2010, 07:10 PM
COLUMBIA, S.C. - Newcomer to the Bassmaster Elite Series Bradley Roy and fishing industry leaders Abu Garcia and Berkley entered into agreement for the upcoming 2010-tournament season. Effective January 29, 2010, Roy will fish his rookie season with Abu Garcia reels and rods along with Berkley line and soft baits.
"We are very excited to have Bradley fishing Abu Garcia and Berkley products," said David Lund, Vice President of Marketing. "Even as a rookie, Bradley shows the determination and grit of the seasoned pro when it comes to competitive fishing."
Featured on a video blog on Bassmaster.com, Roy will document the Elite Series season through his eyes. The videos will follow him throughout the season, which will be an account of the trials and emotions that this young angler will encounter during the 2010 season.
The Lancaster, Ky., native has risen from the ranks of the Bassmaster Southern Opens. Some anglers try for years to be among those who move up from the Opens, but Roy advanced after his first season. Roy is the youngest angler to ever compete on the Elite Series.
Roy has proven to be a force in BASS competitions. At age 13, he was the 2004 Bassmaster Junior World champion in the 11-14 age group, and as a seventeen year old he outperformed many other Kentuckians to earn the right to be the sole representative of his state in the 2008 BASS Federation Nation Championship.
"It is truly an honor to have Abu Garcia and Berkley as sponsors," said Bradley. "Both companies are the leader when it comes to innovation in the fishing industry. I am very thankful for their support for the upcoming 2010 Elite series."
About Pure Fishing, Inc.
Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Fenwick®, Gulp!®, Mitchell®, Penn®, Pflueger®, SevenStrand®, Shakespeare®, Spiderwire®, Stren®, Trilene® and Ugly Stik®. With operations in 19 countries and a dedicated workforce conversant in 28 languages, Pure Fishing, Inc. is part of Jarden Outdoor Solutions, a leader in developing outdoor and active lifestyle products and a subsidiary of Jarden Corporation. Additional information can be found at www.purefishing.com.<br />
Contact:<br />
Kevin Jarnagin, Blue Heron Communications (800) 654-3766 or Kevin@blueheroncomm.com
"We are very excited to have Bradley fishing Abu Garcia and Berkley products," said David Lund, Vice President of Marketing. "Even as a rookie, Bradley shows the determination and grit of the seasoned pro when it comes to competitive fishing."
Featured on a video blog on Bassmaster.com, Roy will document the Elite Series season through his eyes. The videos will follow him throughout the season, which will be an account of the trials and emotions that this young angler will encounter during the 2010 season.
The Lancaster, Ky., native has risen from the ranks of the Bassmaster Southern Opens. Some anglers try for years to be among those who move up from the Opens, but Roy advanced after his first season. Roy is the youngest angler to ever compete on the Elite Series.
Roy has proven to be a force in BASS competitions. At age 13, he was the 2004 Bassmaster Junior World champion in the 11-14 age group, and as a seventeen year old he outperformed many other Kentuckians to earn the right to be the sole representative of his state in the 2008 BASS Federation Nation Championship.
"It is truly an honor to have Abu Garcia and Berkley as sponsors," said Bradley. "Both companies are the leader when it comes to innovation in the fishing industry. I am very thankful for their support for the upcoming 2010 Elite series."
About Pure Fishing, Inc.
Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Fenwick®, Gulp!®, Mitchell®, Penn®, Pflueger®, SevenStrand®, Shakespeare®, Spiderwire®, Stren®, Trilene® and Ugly Stik®. With operations in 19 countries and a dedicated workforce conversant in 28 languages, Pure Fishing, Inc. is part of Jarden Outdoor Solutions, a leader in developing outdoor and active lifestyle products and a subsidiary of Jarden Corporation. Additional information can be found at www.purefishing.com.<br />
Contact:<br />
Kevin Jarnagin, Blue Heron Communications (800) 654-3766 or Kevin@blueheroncomm.com